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Welcome to Science Action Club’s Marketing Toolkit!
Science Action Club (SAC) relies on you—our out-of-school time learning partners—to recruit youth participants and spread the word about SAC curriculum and training resources. This marketing toolkit contains high-quality, Academy-approved publicity materials, including flyers, promotional videos, high-resolution logos, and social media hashtags that you may modify for your own use and distribute to youth and colleagues in out-of-school time programs.
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Suggested uses
Recruit Youth for Your Club
Add details and branding to the youth flyer and post it around your school, library, or clubhouse.
Advertise an upcoming SAC training
Use the program flyer (English or Spanish) and SAC trailer to invite educators to your upcoming training. You can also find sample emails that you may customize as needed.
Post on social media
Tag us at #ScienceActionClub and use the images in the SAC Instagram marketing folder to recruit youth on Instagram.
Connect with colleagues
Share the SAC impact report and postcard and use this high-resolution logo in your print or digital newsletters.
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Promotional resources
Explore SAC resources below with guidelines on when and how to use each type of resource. Please remember to link to the SAC webpage (calacademy.org/sac) when posting on your website and social media or in emails.
SAC logo
The SAC wordmark is a font-based logo. Review the logo guidelines to learn about the appropriate usage. Please note that the SAC logo should only be used on a white background.
Email templates
Customize these sample emails to introduce SAC to your organization or invite new clubs to an upcoming Activity Leader Training.
Promote and print
Use these flyers, postcards, and catalogs to promote SAC.
- Program flyer
A description of SAC’s mission, unit types, and kit information. - Impact report
Evaluations and data highlighting the high impact of the SAC curriculum.
- Kit catalog
Learn more about what each kit has to offer and SAC extras.
- What's the big deal with citizen and community science?
Follow this citizen and community science roadmap and learn how each observation helps researchers make an impact.
- SAC postcard
A look into the SAC program. - SAC introduction slides
Present a summary of the SAC program.
Recruit youth
Use our template flyers and social media posts to advertise your club to youth.
- Club announcement flyer (sample)
- English: Bug Safari, Bird Scouts, Cloud Quest
- Spanish: Bug Safari, Bird Scouts, Cloud Quest
- SAC Instagram marketing
- Instagram square posts
- Bird Scouts (English and Spanish)
- Bug Safari (English and Spanish)
- Cloud Quest (English and Spanish)
- Instagram square posts
Promotional videos
Share more about SAC, the value of citizen and community science, and how our online training works.
Most popular resources
Explore and download the most popular SAC promotional resources below.